Executive Experience
AI-native Product & Technology executive. Built & scaled SaaS platforms globally. Owned product, tech, data & P&L. Reported to CEO / Board.
VP of Product & Technology — Plinng
Spain & Colombia | 2024 – Present
AI-first SaaS platform operating as an AI Business Operator for SMBs.
- —Built and scaled Product & Engineering from 10 to 42 people across Product, Engineering, Data, AI and Platform.
- —Delivered +60% operational efficiency through AI orchestration and automation systems.
- —Achieved <4% churn in SMB SaaS environment.
- —Owned product strategy, roadmap, monetization and executive decision-making.
Chief Product & Technology Officer — Rightboat
Barcelona | 2023 – 2024
Marketplace platform undergoing scale-up transformation.
- —Led full platform rebuild improving reliability, scalability and speed.
- —Achieved 120% of growth targets across leads, SEO and performance.
- —Implemented scalable architecture, governance and delivery frameworks.
VP of Product & Data — Domestika
Barcelona | 2022 – 2023
Global creative learning unicorn operating in 17 countries with 50M+ users.
- —Led Product, Design, Data, SEO and ASO with 15 direct reports (90+ matrix).
- —Drove +20% growth above plan through product-led initiatives.
- —Launched subscription model reaching 40% adoption and +50% LTV.
- —Increased retention to 16 months and NPS to 78+.
- —Reduced employee turnover by 23% through org redesign.
Director of Product — The Knot Worldwide
Barcelona | 2018 – 2022
Global wedding technology company operating in 17 countries.
- —Led B2C, B2B, apps and e-commerce product across global markets.
- —Delivered +60% leads and $6M revenue during COVID pivot.
- —Drove +20% SEO revenue uplift and +50% reviews.
- —Built ML-based personalization system at scale.
Founder & CPO — GoTrendier
Mexico & Colombia | 2015 – 2018
VC-backed second-hand fashion marketplace.
- —Scaled to 15M+ transactions with 14 purchases per user annually.
- —Achieved payback in under 4 months.
- —Led influencer-driven growth with top LATAM creators.
Founder & Digital Director — WazoMedia
Mexico | 2014 – 2016
Digital performance agency serving major LATAM brands.
- —Generated MXN 16M revenue in one month for AT&T LATAM.
- —Delivered +60% SEO growth for Aeroméxico.
- —Built and scaled performance marketing operations.
Co-Founder & CTO — Fanscup
Barcelona | 2005 – 2014
One of Europe's first vertical social networks for football fans.
- —Reached 50M users across 17 countries and 13 languages.
- —Managed 1,000+ sites, 600 apps and 60k concurrent users.
- —Built ML moderation system handling millions of posts with <5 engineers.