Executive Experience
AI-native Product & Technology executive. Built & scaled SaaS platforms globally. Owned product, tech, data & P&L. Reported to CEO / Board.
Founder & Fractional Product Leader — Kenva Labs
Barcelona | 2026 – Present
Independent product and AI practice.
- —Founder of an independent product and AI practice advising leadership teams on AI-native product strategy.
- —Clients include Prixz (Mexico’s leading online pharmacy) and PrimePlayers.
- —More at kenvalabs.com.
VP of AI Product & Engineering — Orbidi / Plinng
Spain & Colombia | 2024 – 2026
AI-first SaaS platform operating as an AI Business Operator for SMBs.
- —Scaled Product & Engineering from 7 to 42 people across Product, Engineering, Data, AI and Platform.
- —Reached €1M ARR in four months, serving 9,000+ businesses.
- —Shipped an AI customer-service agent, pulled it from production two days after launch when 5% of responses were hallucinating, rebuilt it with human review gating output, now resolving 75-78% of conversations.
- —Kept churn below 4% in an SMB SaaS environment.
Chief Product & Technology Officer — Rightboat
London | 2023 – 2024
Marketplace platform undergoing scale-up transformation.
- —Rebuilt the entire platform in 2 months.
- —Achieved 120% of growth targets across leads, SEO and performance.
- —Implemented scalable architecture, governance and delivery frameworks.
VP of Product & Data — Domestika
Barcelona | 2022 – 2023
One of Spain's leading unicorns and a global creative learning platform.
- —Led an organisation of 90 people across Product, Design, Data, SEO and ASO, with 52 in product and 8 direct reports.
- —Managed a technology budget of €20-25M, with product performance aligned against €60-70M of paid acquisition spend that sat with marketing, not with me; my responsibility was making product performance work against it.
- —Delivered +20% growth above plan through product-led initiatives.
- —Launched the subscription model, reaching 40% adoption, +50% LTV, retention to 16 months and NPS 78+.
- —Used AI dubbing and transcription to open 3 new markets on under $60k.
- —Reduced employee turnover by 23% through org redesign.
Director of Product Management — The Knot Worldwide
Barcelona | 2018 – 2022
Global wedding technology company operating in 17 countries.
- —Led product across 17 countries with a team of 65.
- —Called the pivot when COVID collapsed wedding leads by over 90%. Designed and shipped an ML-based chatbot built on 300+ customer interviews, with automated qualification and vendor matching. It recovered 70% of lost leads and held 85% of paying clients through the crisis.
- —Launched a new e-commerce product in the US that generated $6M in revenue within 6 months.
- —Consolidated the tech stack after acquisitions, removing duplicated systems and reorganising teams: revenue grew 60%.
- —Built ML-based personalization across the marketplace.
- —Drove +20% SEO revenue uplift, +50% reviews and NPS 78+.
Founder — GoTrendier
Mexico & Colombia | 2015 – 2018
VC-backed second-hand fashion marketplace.
- —Scaled to 15M+ transactions with 14 purchases per user per year.
- —Achieved payback in under 4 months.
- —Led influencer-driven growth with top LATAM creators.
Co-Founder — WazoMedia
Mexico | 2014 – 2016
Digital performance agency serving major LATAM brands.
- —Generated MXN 16M revenue in one month for AT&T LATAM.
- —Delivered +40% SEO growth for Aeroméxico.
- —Built and scaled performance marketing operations.
Co-Founder — Fanscup
Barcelona | 2005 – 2014
One of Europe's first vertical social networks for football fans.
- —Reached 50M users across 17 countries and 13 languages.
- —Managed 1,000+ sites, 600 apps and 60k concurrent users.
- —Built ML content moderation with a team of fewer than 5.
Former Lecturer at ISDI (2 years).
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